What is an Auto Sales Event?
An Auto Sales Event is an opportunity to increase your sales volume dramatically - often the equivalent of a week's worth of sales in one day - while providing an intimate and exclusive event for your loyal customers, as well as those you haven’t seen in awhile.
Many auto dealerships spend tens of thousands of dollars every month, trying to drive new customers into their showrooms. However, dealerships rarely see the value in targeting their existing customer base as an ongoing source of repeat business. That’s because most do not have a system in place to measure the effectiveness of their advertising. In other words, they are unable to effectively track the Return On Investment (ROI) for their marketing dollars...
Until now.
Auto Sales Events
are:
- A 1-day Private Sale targeted to your existing customer base.
- Designed to welcome both sales and service customers.
- Marketed by using a high-impact direct mail invitation. Personalized invitations by customer name with a new vehicle image based on of their present vehicle.
- Effective avenues to advertise your new products by showcasing your latest launches on the invitation
- Twice as effective! In addition to the invitations, live phone calls are made by our call centre to all invited customers to set up appointments. We provide scripts, training and encouragement to your staff to call all their recent prospects.
- Interactive, because customers can RSVP on their own, through the web or by phone.
- Friendly events where customers are greeted and qualified by our consultant when they arrive at your dealership.
- Lucrative, so be prepared to sell your weekly sales volume or more in just 1 day.
- High energy, fun-filled events. Your Return On Investment is typically much higher than traditional advertising (newspaper, radio, mass mail).
To find out how you can sell a week's worth of your sales volume in just 1 day, contact us at:
info@autosalesevents.ca or 905-331-8700.